Session
Tuesday, October 24
2:00pm - 2:45pm
BlackBerry: a marketing case study from title to screen
Tuesday, October 24
2:00pm - 2:45pm
BlackBerry: a marketing case study from title to screen
*advance sign-up is NOT required
Pull up a chair to hear the live backstory behind the marketing of Rhombus Media and Elevation Pictures’ BlackBerry. How the Elevation Pictures team turned a film about a defunct mobile device into a campaign that led to one of the biggest opening weekends for a domestic film in years.