Annelise comes from a background as an independent film producer, with training at such prestigious institutions as the Canadian Film Centre and Banff Centre for the Arts which she transitioned into a career in digital marketing in 1995.
Today, her focus is helping creatives and storytellers use the digital opportunity to define, find, attract, engage and grow their audiences and to work toward strategic and sustainable models for impact and revenue generation. She works extensively with government organizations, educational institutions, creative industry associations and media production companies in North America & Europe.
Her podcast STORY+AUDIENCE with screenwriter Jill Golick can be found on all major podcasting platforms. During the pandemic she launched a digital marketing online course for media in conjunction with the National Screen Institute – Canada and released two studies with Telefilm Canada entitled Thanks COVID! 15 Lessons for Film Distribution from the First Wave and Futureproofing Canadian Film: Working Towards a Sustainable Film Ecosystem. Her company is also one of two that have been pre-approved by the Telus Fund as audience development/marketing experts.