Claire has worked in the film industry for over 15 years, beginning her career at TIFF and the Kingston Canadian Film Festival before moving into theatrical publicity and promotions. At Alliance Films and then eOne, she held the role of Director, Publicity and Promotions until 2015. At that time, she went to VVS Films to launch their first national in-house publicity and promotions department.

She is currently the Head of Public Relations and Canadian Content Development at VVS Films, responsible for identifying and acquiring Canadian feature film projects for the company’s theatrical slate. Claire also oversees the development and execution of PR strategy for all theatrical and home entertainment releases.

Recently, she led the Canadian publicity campaigns for Ti West's Pearl, Alex Garland's Men, Robert Eggers' The Lighthouse, Lulu Wang's The Farewell and Guy Ritchie's The Gentlemen. Career highlight campaigns include Laika's Coraline, Denis Villeneuve's Enemy, and The Hunger Games franchise. Claire has a degree in Film Studies from Queen’s University.

Speaking on: Marketing your film